Last updated - August 2026
Privacy Policy
Cookie Policy
Last updated: August 2026
1. About This Policy
This Cookie Policy explains how Baywell Studio uses cookies and similar technologies when you visit baywellstudio.co.uk. It sits alongside our Privacy Policy and forms part of it.
By using our website, you consent to the use of essential cookies. Non-essential cookies (analytics, advertising) are only set when you have given consent through our cookie banner.
2. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help the website function properly, remember your preferences, and understand how it is being used.
Cookies can be:
- First-party - set by us directly (baywellstudio.co.uk)
- Third-party - set by services we use to run the website
- Session cookies - deleted when you close your browser
- Persistent cookies - remain until they expire or you delete them
We use similar technologies alongside cookies, including local storage and tracking pixels, and refer to all of them collectively as "cookies" in this policy.
3. Cookie Categories
We use cookies in three categories: essential, analytics, and advertising.
Essential cookies are required for the website to work and cannot be switched off.
Analytics cookies help us understand how the website is used. They only run when you give consent.
Advertising cookies help us measure marketing performance and show relevant ads. They only run when you give consent.
You can change your preferences at any time using the cookie banner or by clearing your browser cookies for our site and revisiting.
4. Essential Cookies
These cookies are strictly necessary for the website to function. They cannot be switched off.
Shopify platform (first party, set by our store)
| Cookie | Purpose |
|---|---|
_shopify_essential |
Manages your session and secure checkout |
_secure_session_id |
Keeps your session secure during checkout |
cart |
Remembers items in your basket |
cart_currency |
Remembers your currency preference |
cart_sig |
Verifies your cart is authentic |
cart_ts |
Timestamps cart activity |
_shopify_y |
Identifies your device for a secure shopping experience |
_shopify_s |
Manages your session on the site |
_shopify_d |
Tracks device fingerprint for security |
_shopify_tm |
Traffic marker used for load balancing |
keep_alive |
Keeps your session active during activity |
localization |
Remembers your regional preferences |
_tracking_consent |
Records your cookie consent choice |
_master_udr |
Manages checkout redirects |
_shopify_country |
Remembers your country for shipping |
Security (third party, set by hCaptcha)
| Cookie | Purpose |
|---|---|
hcaptcha |
Protects our forms (newsletter, contact) from bots |
hcaptcha-en |
hCaptcha language preference |
_hCaptcha_uniqid |
hCaptcha device fingerprint |
5. Analytics Cookies
These cookies help us understand how visitors use our website in aggregate. They are only set when you give consent through our cookie banner.
Shopify Analytics (first party)
| Cookie | Purpose |
|---|---|
_shopify_sa_p |
Records marketing attribution |
_shopify_sa_t |
Records marketing attribution |
_shopify_visit |
Tracks unique visits for analytics |
_shopify_uniq |
Tracks unique visitors |
_landing_page |
Records the page you first arrived on |
_orig_referrer |
Records how you found our website |
Google Analytics 4 (third party, set by Google)
| Cookie | Purpose |
|---|---|
_ga |
Distinguishes unique users |
_ga_<container-id> |
Retains session state for Google Analytics 4 |
_gid |
Distinguishes unique users |
6. Advertising Cookies
These cookies help us measure the performance of our advertising and show relevant ads to people who have visited our website. They are only set when you give consent through our cookie banner.
Meta Pixel (Facebook and Instagram ads, set by Meta)
| Cookie | Purpose |
|---|---|
_fbp |
Identifies browsers for advertising and analytics |
_fbc |
Records the ad click that brought you to our site |
Meta Pixel also communicates directly with Meta's servers to record which pages you view. This data can be used by Meta to build audience profiles and target you with ads on Facebook and Instagram.
Google Ads (set by Google)
| Cookie | Purpose |
|---|---|
_gcl_au |
Google Ads conversion linking |
_gcl_aw |
Records Google Ads click identifiers |
_gcl_dc |
Records DoubleClick campaign identifiers |
Pinterest Tag (set by Pinterest)
| Cookie | Purpose |
|---|---|
_pinterest_sess |
Manages your Pinterest session context |
_pin_unauth |
Identifies unauthenticated visitors for Pinterest |
_pinterest_ct_ua |
Tracks click-throughs from Pinterest |
_epik |
Pinterest click-through and conversion tracking |
7. Managing Your Preferences
When you first visit our website, you will see a cookie banner where you can accept or decline analytics and advertising cookies. Essential cookies cannot be declined because the website needs them to work.
You can change your preferences at any time by:
- Using the cookie preferences link in our footer
- Clearing your browser cookies for our site and revisiting the site (the banner will reappear)
- Blocking cookies through your browser settings
If you decline analytics and advertising cookies, our site still works normally. You will still see ads on other websites, but they will be less relevant to you.
Useful browser guides for managing cookies:
- Chrome - support.google.com/chrome
- Safari - support.apple.com
- Firefox - support.mozilla.org
- Edge - support.microsoft.com
8. Opting Out of Advertising Directly
You can also opt out of advertising directly with each provider:
- Meta: in your Facebook or Instagram account under Settings - Ads
- Google: at adssettings.google.com
- Pinterest: in your Pinterest account under Settings - Privacy and data
You can opt out of interest-based advertising across many providers at:
- youronlinechoices.com (UK and EU)
- optout.aboutads.info (US)
- optout.networkadvertising.org (US)
9. Do Not Track
Some browsers include a "Do Not Track" signal. There is currently no industry standard for how to respond to this signal, and our cookie preferences are set through our cookie banner rather than the browser signal.
10. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or in relevant law. The latest version will always be published on our website with the "Last updated" date.
11. Contact
Baywell Studio
Charlbury, Oxfordshire
United Kingdom
hello@baywellstudio.co.uk